Big city provisions for a loyal Richmond following.

Yellow Umbrella Provisions

Clean and modern design reflects the specialty purveyor’s extreme attention to freshness and sustainability, while creating a stage to house and display their famously consistent quality.

Richmond, Virginia

Designing the space as a culinary haven for seafood, butchery, charcuterie, and produce, Visible : Proof worked with local Richmond graphic designer, Ansel Olson, to create whimsical and intriguing works of art that honor the shop’s cherished products and complement the space. Renewing a brand with storied heritage is not always easy, but when those impassioned with the pulse of the culture work together, magic can happen.

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