Think beyond the standard sales floor.

Layers Bed Company

To distinguish a retailer that sold a sleep experience from that of the whitewashed interior of a traditional mattress store, the interiors for Layers Bed Company centered on quality and craftsmanship.

Richmond, Virginia

Set in an upscale mall, the store’s warm grays, light browns and touches of the brand’s turquoise color move throughout, while the Chinese Elm floors and soft rugs create a relaxing, luxurious environment for browsing. Here, beds aren’t viewed as a commodity, but rather an experience unique to the sleeper: do you prefer plush or firm? Cool or cozy? Customers can experience the many forms of sleep and are encouraged to consider all the layers of bedding – comforter, coverlet, sheets, pillows and, yes, the mattress – to make the experience their own.

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